Stefano Guerrieri-Playwood Connector Playwood Is Modular Furniture System

At Design Interviews

(Excerpt) Interview with Stefano Guerrieri : Frank Scott: What is the main principle, idea and inspiration behind your design?. Stefano Guerrieri : The design takes inspiration from a research conducted by Stanford Institute of Design about the set up of co-working spaces and from LEGO bricks, a game that I love since I was a child. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Stefano Guerrieri : In this project, limits have been transformed into values. I had the need to furnish my office an I couldn't find the perfect match: functionality, aesthetics and uniqueness. So I started investing on myself, on my competencies and knowledges. I wanted to create a product easy to be shared with the others and able to be enriched by the creativity of the community. .Frank Scott: What are your future plans for this award winning design?. Stefano Guerrieri : We are plenty of ideas. We will start with new designs and new connectors. We will add IOT elements to the project and we believe that this award can represent a great starting point to develop our project. .Frank Scott: How long did it take you to design this particular concept?. Stefano Guerrieri : Since our background comes from interface design, it took around 18 months to develop the product. We learned a lot of things and we improved our competencies in product design field. The result has been an extreme research of simplicity together with a deep attention to aesthetics. It has been a challenge that we faced with bravery and determination, going out of our comfort zone. This has definitely brought unattended results. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Stefano Guerrieri : The concept was born to make our working space more creative and functional at the same time. We wanted an easy system that could let us assemble and disassemble on the basis of our needs. I think that everyone has fun in "making" something, so why not to think about a system that lets you create your own project even if you live in an apartment with no specific tools at disposal. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Stefano Guerrieri : At the moment we are producing and selling directly our products. We are open to all the possibilities at condition that they respect the concept which stays behind the creation of PlayWood. .Frank Scott: What made you design this particular type of work?. Stefano Guerrieri : Everything. Innovation, curiosity and desire to move forward are only few of the reasons. PlayWood has taken something from every discipline and after a lot of digital I had the willing to create a physical object. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Stefano Guerrieri : There are several designers that influence my work, among whom Massimo Vignelli that was saying "If you can't find it, draw it". Or Bruno Munari, founder of the design school I attended. Nils Moorman and HEY DK are my reference point for furniture design. .Frank Scott: Who is the target customer for his design?. Stefano Guerrieri : I thought PlayWood was mainly addressed to offices or co-working spaces, but I discovered that the target is much wider: all the DIY lovers! .Frank Scott: What sets this design apart from other similar or resembling concepts?. Stefano Guerrieri : Aesthetics and functionality: there are no other similar solutions on the market. It's a a product that force you to work with local suppliers, it doesn't break and can be used thousands of times. Furthermore you can constantly log in to new design available in common creative, thanks to the community. .Frank Scott: How did you come up with the name for this design? What does it mean?. Stefano Guerrieri : Play and Ply: a big LEGO for adults and the wood with which we started at the beginning. A little wordplay. We tried to transform materials in a game. .Frank Scott: Which design tools did you use when you were working on this project?. Stefano Guerrieri : We have been using 3D printing softwares that let us quickly create a functional prototype. .Frank Scott: What is the most unique aspect of your design?. Stefano Guerrieri : I would say the internal screw which lets you adjust the thickness of the clamp. In this way you do not have to damage the material, so that it can be re-used many times. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Stefano Guerrieri : I worked with specialized technicians able to engineer and realize the mold. .Frank Scott: What is the role of technology in this particular design?. Stefano Guerrieri : Technology has been fundamental to the design development. But the product itself doesn't stand out for this: the innovative business model that lets the users interact and contribute to develop the product is the main quality of PlayWood project. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Stefano Guerrieri : I studied "Make Space" by Scott Doorley& Witthof, a great inspiration for my work. I analyzed the growing phenomenon of common creative in design and furniture production and how the 3D print could realize connectors functional to the development of my idea. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Stefano Guerrieri : Time. I am used to digital projects and the realization of a physical product it seemed to me endles.[ End of Excerpt: Read complete interview with Stefano Guerrieri on Playwood Connector Playwood Is Modular Furniture System at ]

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