Riba Leve-Beer Label by Ruis Vargas

Ruis Vargas Illustrates The Riba Leve Beer Label

Ruis Vargas, the author of the highlighted work Beer Label by Ruis Vargas says, Laika developed the Riba Leve beer label design from visual concepts created by the office itself to the Riba brand identity, giving continuity to a brand's own way of communicating. In this sense, the mermaid, in re-reading the Riba brand, receives wings, because the beer is so light it gives the sensation of floating. The main color of Riba Leve's label is intentionally pink to be perceived as a break from other Riba brand beer labels. Along these lines, it contributes to the construction of a more extensive product portfolio of Riba for diversified publics. .

Riba Leve-Beer Label by Ruis Vargas Images:

VIA: http://competition.adesignaward.com/design.php?ID=68045

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